We believe that we are on the face of the earth to make great products, and that's not changing. We are constantly focusing on innovating. We believe in the simple not complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make significant contribution and addition to those market sectors.
We believe in saying no to dozens of projects, so that we can really focus on the few that are truly important and meaningful. We believe in deep collaboration and cross-pollination of our Digital products, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every person which becomes part of the family. We have the self-honesty to admit when we are wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded into this company that the iDOOH Media Group will constantly lead the way in intelligent, interactive and informative Digital Signage experiences.